El Salvador placed artificial intelligence and the future of tourism at the center of discussions marking World Tourism Day, bringing together international voices to examine how emerging technologies can support a more transparent and human-centered tourism industry.
Ginger Gaetz highlighted the opportunity to moderate the panel “Leading the AI Revolution: Building Trust, Transparency and a Human-Centered Future,” expressing appreciation to UN Tourism and the Government of El Salvador for creating the setting for the international discussion.
The panel explored key questions surrounding the growing role of AI in tourism, including the importance of building trust, maintaining transparency and ensuring that technological innovation continues to serve people.
The event also reflects El Salvador’s growing participation in international tourism discussions, as the country positions itself as a destination for conversations extending beyond traditional tourism promotion to include technology, innovation and the future of travel.
By incorporating AI into the agenda for World Tourism Day, El Salvador contributed to a broader global conversation about how the tourism sector can adapt to rapid technological change while preserving a human-centered approach.