El Salvador’s agromarkets will soon feature premium Paraguayan beef alongside a new digital payment program offering discounts to consumers. Carnes del Paraguay is investing $5 million to supply high-quality, grass-finished, antibiotic-free beef while promoting financial inclusion through the use of stablecoins.
Fernando Arriola, CEO of Carnes del Paraguay, told Diario El Salvador that over 50,000 pounds of beef will arrive in November and be distributed across seven agromarkets in San Salvador. “Between 70 and 75 percent of the beef consumed in El Salvador comes from Nicaragua. That represents a risk to food security if supply is disrupted,” Arriola said. “We want to provide top-quality meat at lower prices while benefiting local consumers.”
The company has also set aside one million pounds of beef for 2026 to ensure long-term supply. In addition, Carnes del Paraguay will launch a financial education program teaching small producers and shoppers to use USDT (Tether), a stablecoin regulated in El Salvador. Payments made with USDT will carry no fees and include discounts of up to 20 percent.
“El Salvador is showing leadership in digital asset regulation. That gives us confidence to invest and innovate,” Arriola added.
The initiative combines food security, technology, and education—positioning El Salvador’s agromarkets as a model of digital and agricultural transformation in Central America.