This Friday, Eny Aguiñada, head of the Salvadoran Institute of Tourism (ISTU), outlined the country’s ambitious projections for the 2023 holiday season, signaling a robust period for the tourism sector.
The Salvadoran government expects to welcome at least 125,000 international tourists throughout December. Visitors are drawn to the nation’s diverse attractions, including beaches, parks, and cultural landmarks. According to Aguiñada, the influx of tourists highlights the positive impact of improved safety, economic growth, and cultural revitalization, making El Salvador an increasingly desirable destination.
On the domestic front, the ISTU anticipates an additional 1.2 million visits to public parks, beaches, and tourist sites from both Salvadorans and foreigners, marking a 5% increase compared to the same period last year.
The Historic Center of San Salvador is set to be a major holiday hotspot. Recently modernized, the vibrant area offers a festive atmosphere filled with lights, music, and recreational activities for locals and international visitors alike.
El Salvador’s high level of security—currently positioning it as the safest country in the Western Hemisphere—continues to play a crucial role in attracting tourists. With enhanced safety measures in place, travelers can explore the country’s stunning attractions freely and without concern.
This season’s figures underscore El Salvador’s emergence as a key player in global tourism, blending natural beauty with a renewed sense of security and cultural pride.