Cristóbal Colón, a Guatemalan company dedicated to passenger land transport, began operations in 2018 with the aim of improving Central American interconnection and as an expansion project of its parent company, Mobility ADO.
In El Salvador alone, the company has provided a fleet of 14 state-of-the-art buses that depart daily for Mexico, Nicaragua, Honduras, and Guatemala. And, according to Josef Valdez, general manager of operations of the firm, in the purchase and hiring of personnel to operate this transport, more than $15 million has already been invested.
Since they installed their fleet in the region, they considered El Salvador a strategic point for land mobility. For this reason, they placed the most modern bus in Central America in the country.
«El Salvador is a very fortunate market, as it has the Cristobal Colón Diamante in its fleet, the most modern bus in Central America, with state-of-the-art technology. We have diversified the investment both in real estate, and in renewing and offering a modern fleet», highlighted the leader.
The executive explained that the Diamante bus has artificial intelligence features to avoid crashes and avoid risks on the road; Likewise, it has comfort technology for the passengers, such as individual screens, bed-type seats, among other specifications.
«We seek to improve the Central American interconnection. In itself, the investments have been millions and we will continue to invest to improve mobility and the travel experience in the region », he said.
Part of the capital invested by the company has been allocated to internal workshops for the constant maintenance of the units; In addition, they have allocated funds to train their drivers so that they can provide a pleasant travel experience for their customers.
The Guatemalan firm employs more than 100 Salvadorans in the country alone, whom it has trained since their entry.
Regarding rates and prices, Valdez assured that they maintain rates that range from $27 in first class service on a trip from San Salvador to Guatemala; and in the Diamond service, the price is $32 per segment on the same route.
«Christopher Columbus allows a travel experience accessible to the pockets of Salvadorans. We try to standardize because what we want is for our users to have the ability to travel without that meaning a sacrifice, «concluded the brand manager. Part of the capital invested by the company has been allocated to internal workshops for the constant maintenance of the units. In addition, they have allocated funds to train their drivers so that they can provide a pleasant travel experience for their customers.