Global sightseeing operator Gray Line has officially launched operations in El Salvador, introducing a modern, high-tech fleet alongside tailored itineraries for international travelers and locals alike. Backed by Israeli, Dominican, and local capital, the company’s arrival comes with an ambitious expansion plan scheduled for October 2026, featuring upgraded vehicles and premium experiences designed to tap into the country’s booming travel market.
The entry of the renowned tour brand highlights growing international business confidence driven by El Salvador’s dramatic safety transformation. Tourism Minister Morena Valdez noted that the sector reached $2.1 billion in revenue by June 2026, following a record-breaking year in 2025 with 4.1 million visitors. With tourism now generating 10% of the national GDP, foreign investors are eager to capitalize on modernizing the nation’s travel infrastructure.
According to Gray Line partner Yossi Abadi, public safety improvements under President Nayib Bukele have catalyzed massive trust in both foreign direct investment and leisure travel. “The trend is growth. As entrepreneurs, we are betting on development, and that is why we are here assembling this beautiful project,” Abadi emphasized during the launch announcement.
Local business leaders also pointed out that modern transit solutions allow tourists to fully experience El Salvador’s unique geographic advantage. “Our country has always been beautiful, but now any tourist can have breakfast at El Tunco beach, lunch in Comasagua, and dinner in the historic downtown completely worry-free,” shared Salvadoran entrepreneur Carmen Portillo, reflecting how enhanced safety and innovative transport options are enabling visitors to stay longer and explore further.