El Salvador is rapidly accelerating its economic modernization by equipping 200 micro and small enterprises (MSMEs) with cutting-edge digital toolkits. Orchestrated by the National Commission for Micro and Small Enterprises (Conamype), the “Mype 360” initiative provides entrepreneurs with hardware and proprietary software designed to expand their market competitiveness. The program, which originally hit its initial target ahead of schedule, aims to expand its total reach to 350 beneficiaries by the end of 2026.
The newly distributed kits function as comprehensive digital baskets, containing tablets, portable power banks, and mobile Point-of-Sale (POS) devices to facilitate seamless card payments. Crucially, the package debuts two newly developed platforms: Contamype, a mobile accounting system that builds formal credit histories, and an integrated electronic invoicing software. This combined approach directly addresses the financial inclusion gap, enabling small-scale merchants to automatically generate sales records, expense catalogs, and tax reports.
Beyond hardware distribution, the initiative incorporates an extensive technical training process to ensure sustainable business growth. Participating entrepreneurs undergo specialized training in digital marketing, metric analysis, and the automation of customer service through tools like WhatsApp Business. According to authorities, the practical application of these technology packages has already proven highly effective, yielding an average 40% increase in sales for previous recipients.
“In the case of the Mype 360 digital baskets, we have reached an average sales increase of up to 40% for those who have received them,” stated Paul Steiner, President of Conamype, emphasizing the deep economic impact of the program. This national rollout is supported by a robust network of international partners, including the United Nations Development Programme (UNDP) and the Korea International Cooperation Agency (KOICA), alongside El Salvador’s Ministry of Tourism and Ministry of Foreign Affairs.