El Salvador’s coffee continues to strengthen its global reputation, reaching consumers across all five continents and securing a place in 386 cafés worldwide, according to the Vice Ministry of Agriculture and Livestock. The announcement highlights the growing international presence of the country’s flagship agricultural product, often referred to as its “golden bean.”
Óscar Domínguez, Vice Minister of Agriculture and Livestock, shared the milestone after the arrival of Salvadoran coffee in Morocco, where it is now sold at Dahab Café. “It is very gratifying to see how our Salvadoran coffee continues to cross borders thanks to its high quality. Today it reaches a new destination: Morocco,” Domínguez wrote, emphasizing the symbolic importance of entering the African market.
The shipment to Morocco was confirmed by the Salvadoran Coffee Institute in April 2025 and originated from the San Carlos Dos Cooperative in Osicala, Morazán. The Moroccan company Dahab Industrie paid $350 per quintal, underscoring the premium positioning of Salvadoran coffee in specialty markets.
Trade data from El Salvador’s Central Reserve Bank shows that Morocco imported more than 38,800 kilograms of Salvadoran coffee in 2025, valued at nearly $296,000. While these figures represent a small fraction of total coffee exports, they illustrate El Salvador’s efforts to diversify markets and expand beyond its traditional buyers.
Overall coffee exports reached $167.6 million in 2025, reflecting a notable increase in value compared to the previous year, even as export volumes declined. For international audiences, particularly in the United States, the expansion into new regions like Africa reinforces El Salvador’s role as a producer of high-quality coffee with growing global influence.