El Salvador has become an emerging destination for entrepreneurs from Australia and the Asia-Pacific region, according to Aury Van Sanden, president of the Australia–El Salvador Chamber of Commerce and Industry (AUSVCC). She explained that the country’s economic growth, improving investment climate, and notably its advances in security have driven this rising international interest.
“Our purpose is to educate people so they can get to know El Salvador as we are discovering it, because it is a country with many opportunities for investors. The political and economic climate is improving, and security is a key factor,” said Van Sanden, a Salvadoran who has lived in Australia since the 1980s. She also highlighted government support under President Nayib Bukele and the rapid development of the technology sector, which has attracted companies from digital services, manufacturing, medical devices, and agroindustry.
PJ Roghanchi, CFO of AUSVCC, emphasized the strong work ethic of Salvadorans and confirmed significant interest from companies in Australia and the United Arab Emirates. “There are four or five Australian companies and three from the UAE looking to enter the Salvadoran market,” he said, adding that talks are underway with a major Australian housing manufacturer to relocate production lines from Vietnam to El Salvador.
The chamber is also working to bring a delegation of business leaders to the country early next year to explore partnerships, while promoting world-class education and training programs. AUSVCC is currently preparing to formally open its office in El Salvador, strengthening bilateral business ties between the two nations.