El Salvador’s Ministry of Foreign Affairs and the Salvadoran Chamber of Information and Communication Technology (CASATIC) have partnered to support returned migrants and those at risk of migrating. Through this initiative, 40 women entrepreneurs attended an intensive workshop on Artificial Intelligence (AI) in Marketing, gaining practical skills in machine learning, natural language processing, and social media advertising to enhance their businesses.

One participant, Marleny Henríquez from Tonacatepeque, applied her new skills to promote her dessert business, Creaciones Marlen. “I’ve learned how to create ads and use social media to grow my business,” she shared. Henríquez urged women to seize opportunities, emphasizing, “If families stay united, anything is possible.”

Part of the Transforming Lives program, the workshop aims to provide sustainable reintegration for returned migrants by combining technical education with life skills. This effort highlights El Salvador’s commitment to fostering innovation and economic empowerment.