2M Group, a prominent Salvadoran BPO firm with 30 years of experience, has announced the launch of a Bitcoin Call Center, marking a significant step in the country’s burgeoning cryptocurrency landscape. This initiative comes as El Salvador continues to embrace Bitcoin under the government’s innovative regulatory framework.

Celebrating three years since the enactment of the Bitcoin Law, 2M Group aims to provide specialized customer service to both local and international Bitcoin companies. The firm’s management team has recently completed a comprehensive Bitcoin Diploma program offered by the NGO Mi Primer Bitcoin, equipping them with essential knowledge of digital currency and its implications on the economy.

Nelson Inno, who leads the integration of Bitcoin into the company’s operations, expressed optimism about the venture. “We aim to meet the growing demand for specialized BPO services in the digital currency space,” he stated. The training received by the 17 management executives included insights into Bitcoin’s history, its effects on purchasing power, and practical workshops on digital wallets.

Reyna Chicas, Education Director of Mi Primer Bitcoin, noted the enthusiastic reception of the training by 2M Group’s executives, marking a milestone as they become the first business team trained by the NGO. This initiative aligns with Mi Primer Bitcoin’s mission to educate Salvadorans on cryptocurrency, having trained over 35,000 individuals to date.

2M Group is currently in negotiations with several Bitcoin companies interested in utilizing their call center services. Jorge Martínez, the firm’s Technology Infrastructure Manager, highlighted plans to expand the team, ensuring that existing staff are trained to handle Bitcoin accounts effectively.

Inno emphasized the company’s vision of setting a precedent for other national firms in adopting financial innovations like Bitcoin. “We want to explore Bitcoin, position ourselves, and create a hub for customer experience in the cryptocurrency sector in El Salvador,” he said.

As El Salvador forges ahead in the global cryptocurrency arena, 2M Group’s new venture showcases the potential for innovation and growth within the nation’s evolving economic landscape.