El Salvador’s coffee, renowned for its exceptional flavors and fragrances, continues to gain international recognition. In 2022, Canadian retailer Happy Goat Coffee Company, captivated by the unique qualities of Salvadoran coffee, initiated contact with El Salvador’s Ministry of Foreign Affairs, through the Salvadoran Embassy in Canada. This partnership aimed to introduce high-quality Salvadoran coffee to the Canadian market.

After several meetings and visits organized as part of El Salvador’s economic diplomacy strategy, Happy Goat Coffee Company solidified its role as a key commercial partner for Salvadoran coffee producers. Today, the company operates over 10 branches in Ontario, distributing to cafes and customers across Canada.

Recently, Salvadoran Ambassador to Canada, Ricardo Cisneros, proudly announced that Salvadoran coffee is now available through Happy Goat’s online store (happygoatcoffee.com) and in their physical locations. Coffee enthusiasts can now enjoy the famed Pacamara Honey variety, known for its medium roast, subtle smoky flavor, and smooth acidity.

“I am pleased to announce that Salvadoran coffee is now available for tasting in Ottawa, Canada—a perfect choice for a delightful weekend morning,” stated Ambassador Cisneros.

The ambassador also highlighted that Happy Goat Coffee Company has become a strategic ally in promoting Salvadoran coffee in Canada, supporting various tasting and promotional events. This partnership helps El Salvador’s “golden bean” continue to thrive in important international markets.