The government of El Salvador, through the Ministry of Tourism, is driving the economy by attracting foreign currency. For this reason, one of its strong bets is to strengthen businesses established in various locations, as projections for the current season anticipate further growth compared to 2023.
With the government’s vision, the country has managed to change its security image and positioned itself as the safest in the Western Hemisphere, making it one of the attractive destinations on an international scale.
The Minister of Tourism, @MorenaValdezSV, highlighted that the sector has generated over 300,000 jobs, both directly and indirectly. Additionally, the registration of employers with the Social Security Institute (ISSS) increased by 10% in this sector.
“The tourism projections for Easter Week anticipate the arrival of 126,000 international visitors during that period, a 15% increase from 2023, who are expected to bring in approximately $110 million in foreign currency. Regarding domestic tourism, we expect 4.2 million visitors to various tourist sites across the country,” emphasized the minister.
The United States is one of the main sources of visitors, with not only Salvadorans abroad but also an increasing number of Americans showing interest in exploring different destinations in the country.
New generations are seeking experiences, and the country is one of their favorites with its diverse offerings, including #SurfCity with a wide range of options for beach lovers, adventure parks, as well as volcano tourism, and other highly demanded activities in different areas.
“The development of the tourism sector is a result of the overall well-being of society in terms of health, education, connectivity, access to energy and clean water, human talent, and quality services. We will be able to develop the tourism sector if everything else goes well,” added the official.
The World Tourism Organization placed the country in the top five fastest-growing tourist destinations after the COVID-19 pandemic. This sector is revitalizing even faster than planned, increasing between 35% and 40%, when projections were initially between 15% and 20%.