The Surf City strategy stands out in Guatemala

Guatemala got on the waves of Surf City with the participation of the head of the Ministry of Tourism (Mitur) of El Salvador, Morena Valdez, at the beginning of the thirteenth National Tourism Congress called «Rethinking Tourism in Guatemala», organized by the Chamber of Tourism of Guatemala (CAMTUR).

Minister Valdez attended Antigua, Guatemala, where she gave the conference «Surf City El Salvador: rethinking positioning strategies in a destination.» A presentation that showed how the Salvadoran government has achieved success with a comprehensive strategy in the coastal zone

The official highlighted security, the proper management of COVID-19, the approval of bitcoin as legal tender, the anti-crisis plan, and a strong national campaign on solid waste, as the points that have made the strategy effective.

«The vision and leadership of President Nayib Bukele has allowed us to promote a new way of making a country and now be recognized as a destination to visit, invest in and live in,» she stressed.

Likewise, she pointed out that the actions in the framework of Surf City have made the country go from being a little-known place or known only for insecurity, to being «an emerging country that is positioning itself.»

Valdéz assured that every aspect of this Bukele administration project has helped the recovery of the tourism sector in El Salvador after the pandemic. Until August of this year, 1.6 million international visitors had been received, which represents a recovery of 92% compared to 2019.

On the other hand, the head of the Mitur indicated that Suf City has three dimensions: the productive one, focused on the articulation of the tourism sector chain and the promotion of alliances between the public and private sectors; the social, which seeks to strengthen the skills and abilities of the people who work in the field; and infrastructure, linked to expanding service provision coverage.

Finally, she pointed out that the conjunction between the public and private sectors is essential to rethinking tourism since maintaining a union creates the conditions for sustainable tourism management.