El Salvador is set to welcome a major luxury tourism and residential development on its eastern coastline, as The Estate Resort & Residences El Salvador plans to transform Playa Secreta in the El Tamarindo area of Conchagua, La Unión, into an upscale destination combining hospitality, exclusive residences, and maritime amenities.

The project, developed under the international luxury platform The Estate by sbe, will feature private residences, a hotel, sports facilities, and a marina designed to accommodate superyachts. The company describes the marina as the first of its kind in El Salvador, positioning the development as a new addition to the country’s high-end tourism offering.

Puerto Rican singer Marc Anthony is among the business partners associated with The Estate by sbe. The company’s official website identifies him as an Equity Partner, marking his involvement in the hospitality and luxury real estate sector through the platform founded by hotel entrepreneur Sam Nazarian. His entertainment company, Magnus, is also part of the strategic partnership.

Commenting on the Salvadoran development, Marc Anthony described it as an exceptional opportunity in a country undergoing significant transformation, expressing the group’s commitment to working alongside Grupo Guerrero to contribute to El Salvador’s future.

Designed by international architecture firm Arquitectonica, the master plan will integrate residential, hotel, recreational, and wellness facilities. Among its principal features is a 30,000-square-foot longevity club, equivalent to approximately 2,787 square meters, focused on preventive health and wellness services.

The company characterizes the development as a multibillion-dollar investment, although individual construction costs and the project’s detailed investment schedule have not yet been disclosed.

The Salvadoran resort is part of The Estate by sbe’s international expansion, alongside residential developments in Coral Gables and Tampa, Florida. According to the company, these three projects represent a combined real estate value exceeding $1 billion, while its broader development pipeline includes more than 13 signed projects across six countries.

Sales for The Estate Resort & Residences El Salvador are expected to begin in early 2028. Pricing, construction timelines, and the official opening date have yet to be announced.

The development adds another high-profile luxury tourism proposal to El Salvador’s eastern region, bringing together international hospitality, residential investment, wellness, and marine infrastructure in a single destination.