Avícola Campestre, a core division of El Salvador’s Grupo Campestre, officially broke ground on Friday for its new $12.3 million Vado Marín farm in San Miguel. Featuring 12 state-of-the-art technified barns, the high-capacity facility is engineered to yield 4.6 million broiler chickens annually—delivering 22.5 million pounds of top-tier poultry to meet rising regional demand while strengthening local food security.

The modern facility marks the first milestone in a broader $77.8 million strategic roadmap running through 2030, pre-qualified for tax incentives by El Salvador’s Investment and Export Promotion Agency (Invest). This ambitious seven-part blueprint encompasses an upgraded hatchery, a modernized processing plant, and a specialized breeding farm for fertile eggs. Beyond boosting capacity, the multi-project investment will generate 860 direct and indirect jobs, offering technical and specialized opportunities for agronomists, veterinarians, and commercial teams.

In addition to driving economic development, the project establishes a new benchmark for sustainable agribusiness in Central America. The Vado Marín farm will harness 7,300 tons of organic waste through an advanced biodigester system to produce 3,600 megawatt-hours of biogas energy. Combined with the company’s existing 2.5 MW solar setup, Grupo Campestre will achieve a clean energy capacity of 4 megawatts for its self-consumption needs.

Tracing its roots back to 1982—when founders Mario and Gloria de Romero launched a modest bakery with just $17.50—Grupo Campestre has transformed into an agro-industrial powerhouse behind the popular Pollo Campestre brand. “Our vision is to become a benchmark for agro-industrial innovation in Central America,” noted Sergio Romero, Director of Poultry and Energy. “It is not just about producing more, but producing better—with technology, energy efficiency, and responsible processes.”