El Salvador has positioned itself as a key meeting point for Spanish entrepreneurs, government officials, and international organizations looking to expand commercial ties in Central America. The recent Tourism and Travel Tech Spain – El Salvador forum, organized by the Spanish Embassy and ICEX, alongside the World Bank, showcased the country’s competitive advantages to companies aiming to establish strategic regional alliances.
The initiative has sparked strong interest from businesses in Madrid, Barcelona, and the Canary Islands. Tourism Minister Morena Valdez noted that foreign capital is already flowing into San Salvador’s Historical Center and Surf City, with a strong focus on real estate, construction, and hospitality. “It has been an arduous job of attracting investment,” Valdez stated, highlighting efforts to boost arrivals from European markets.
Beyond immediate infrastructure, the collaboration emphasizes knowledge-sharing and B2B partnerships. Alejandra Durán, Executive Director of Corsatur, emphasized that Spanish firms are highly interested in teaming up with local businesses in food services, lodging, recreation, and tech-driven tourism data. “The important thing is sharing knowledge, but above all, the commercial link we can create,” Durán explained.
Supported by a week of high-level meetings with public and financial institutions, this trade mission underscores El Salvador’s growing international appeal. By fostering spaces for dialogue and strategic alliances, the country continues to build momentum for new projects that drive sustainable economic development and innovation.