Salvador Hotel Corporation (SHC) officially broke ground this Thursday on the new Holiday Inn Express San Miguel, marking the start of a $14 million hospitality project. Strategically designed for business executives and families, the 96-room hotel will cover 7,000 square meters and feature a direct connection to the bustling Las Ramblas San Miguel shopping center.
This development is part of a much larger regional vision. While initially announced as a $20 million venture, SHC President José María Serra revealed that total investments have climbed to $50 million across three planned properties in El Salvador. “We expect to finish in the first quarter of 2027 and open our doors to the world,” Serra stated, noting that the San Miguel location is just the first step.
Next in the pipeline is the Holiday Inn Express & Suites Comalapa, a 72-room complex that will include 27 suites built across 4,109 square meters. Mirroring the convenience of the San Miguel location, this second hotel will be seamlessly integrated into the upcoming Las Ramblas Comalapa commercial center, further boosting the country’s modern infrastructure.
Local tourism authorities have praised the move as a major win for the national economy. Eny Aguiñada, president of the Salvadoran Institute of Tourism (ISTU), celebrated the private sector’s confidence, noting that these investments “generate opportunities, boost the local economy, and create positive conditions for Salvadoran families.”