El Salvador will strengthen its tourism offering this January with a series of free wellness and recreational activities at Surf City, in La Libertad, aimed at both local visitors and international tourists spending the winter season in the country. The initiative was announced by Tourism Minister Morena Valdez, who highlighted the extended stays of travelers, mainly from the United States and Canada, seeking warmer destinations during North America’s winter months.
The activities will take place from January 12 to 30 across some of the country’s most popular beaches, including El Zonte, El Sunzal, El Tunco, Punta Roca, and El Sunzalito. Visitors will be able to enjoy yoga sessions, slackline, beach jiu jitsu, ocean swimming, beach volleyball, surf lessons, and a recreational race, among other experiences designed to promote wellness, community, and outdoor living.
According to Valdez, the agenda is part of the “Wellness and Friends” initiatives, created to enrich the tourist experience in both coastal and mountain areas where international visitation remains strong. She also underscored El Salvador’s sustained tourism growth, confirming that the country welcomed 4.1 million international visitors in 2025, surpassing the official target of four million. Of that total, 87 percent stayed overnight in the country, while 13 percent were same-day visitors, reinforcing El Salvador’s position as an increasingly attractive destination for longer stays.