More than 300 certified tourist guides are now accredited to operate in El Salvador, according to the Salvadoran Tourism Corporation (Corsatur). Authorities say this group plays a key role in enhancing traveler experience by providing accurate cultural and local information.

Corsatur’s director, Alejandra Durán, emphasized that guides are being trained to support the Ministry of Tourism’s “family friendly” strategy, which promotes destinations suited for children, seniors, and people with disabilities. “We have more than 325 accredited tourist guides in the country. They will have to adapt their service and shorten their speeches; it is not about giving a 40-minute monologue,” she said during an interview with Radio Fuego.

Durán encouraged local businesses to view the required adjustments as a long-term investment rather than a cost, noting that improved accessibility attracts potential returning customers. She also reiterated that all tourism operators can apply for the family-friendly seal being implemented nationwide.

Alejandra Orozco, Projects Coordinator for Education and Culture at the Office of the First Lady, explained that the commitment goes beyond finances. “The investment is not only monetary, but also one of time and effort from service providers,” she said, adding that businesses that adapt will stand out from the competition.

Corsatur estimates that nearly 4,000 tourism-related companies currently operate in El Salvador in sectors such as lodging, food, transportation, recreation, and visitor information. Regional tourism authorities reported that by 2023, the Salvadoran tourism industry generated more than 67,000 jobs.

The institution hopes that these measures will help the country reach its target of four million international visitors in 2025, surpassing the 3.9 million recorded last year. The Ministry of Tourism recently confirmed that as of early October, El Salvador already registered three million tourist arrivals.