During an official meeting in Madrid, Spain, with Zurab Pololikashvili, Secretary-General of the World Tourism Organization (UNWTO), and Natalia Bayona, Executive Director of the agency, First Lady Gabriela de Bukele formally presented El Salvador’s new Family Friendly Seal, along with the first Salvadoran tourist destinations recognized with this distinction.
The presentation marks a historic milestone for the nation, showcasing El Salvador’s leadership in promoting family-centered tourism and reaffirming its commitment to sustainable, inclusive development.
The Family Friendly Seal represents an innovative certification model designed to highlight destinations that prioritize the well-being, safety, and enjoyment of families. Through this initiative, El Salvador becomes a reference point in the global tourism industry, offering visitors a new model that combines quality, culture, and family values.
“This distinction projects to the world a vision of development that puts families at the heart of progress,” the Presidential House stated.
The initiative aligns with the country’s broader strategy to strengthen its image as a safe, welcoming, and culturally rich destination, consolidating the transformation of El Salvador’s tourism sector under the leadership of President Nayib Bukele and First Lady Gabriela de Bukele.