The Government of President Nayib Bukele continues to support initiatives focused on sustainable and regenerative tourism as a key engine for national development. Today, the Minister of Tourism, Morena Valdez, attended the “Club Sustentable” event organized by Davivienda El Salvador, which gathers business leaders, entrepreneurs, and representatives from international cooperation and the public sector to discuss sustainability strategies.

Minister Valdez highlighted that “60% of the global population composed of millennials, centennials, and Generation Z are interested in regenerative tourism because they understand its importance and are action-driven. Regenerative tourism means restoring the destinations we visit.”

According to official data, tourism in El Salvador grew from representing 5% of the national GDP in 2019 to 10% in 2024, reflecting the sector’s growing importance under President Bukele’s administration.

Valdez emphasized that “regenerative tourism not only protects nature but also strengthens communities and promotes collective well-being. Tourism is a powerful value chain — behind every hotel or restaurant there are families, artisans, guides, transporters, and entrepreneurs who benefit directly.”

She also underscored that 75% of tourism companies in El Salvador are small and medium-sized enterprises, highlighting the importance of financial education and access to credit for their growth and sustainability.

Through spaces like Club Sustentable, El Salvador continues to position itself as a regional leader in sustainable tourism and community development, fostering a model that balances economic growth with environmental care and social inclusion.