El Salvador continues to strengthen its position as a leading tourism destination in Central America. During Morazán Week 2025, the country received 48,768 visitors from Honduras, marking a 14% increase compared to 2024, according to the Ministry of Tourism (MITUR). The General Directorate of Migration and Foreigners (DGME) reported that 95% of these arrivals were by land, underscoring the accessibility and growing popularity of El Salvador among regional travelers.
Between September 27 and October 5, 2025, Hondurans made El Salvador their top choice for vacation, drawn by its beaches, mountains, cities, and vibrant gastronomy. Official data show a steady increase in arrivals over the last four years: 16,792 visitors in 2022, 28,860 in 2023, and 42,840 in 2024 — a growth trend that highlights the country’s expanding appeal in the region.
“The Honduran market has grown since 2022, as has the Guatemalan market. Our Central American neighbors are visiting us more each year. Of course, the largest market continues to be the United States, thanks to our diaspora,” said Morena Valdez, Minister of Tourism. She added that this year’s influx of Honduran visitors was boosted by special experiences and promotions at key destinations, where foreign tourists enjoyed the same benefits as locals.
While many Hondurans traditionally visit El Salvador’s eastern region, this year’s travelers also explored other renowned attractions such as Surf City 1, the Historic Center of San Salvador, Puerta del Diablo National Park, and Lake Coatepeque. Additional visits were recorded at El Toro Beach in Usulután and the Gulf of Fonseca in La Unión, confirming that El Salvador’s tourism growth extends nationwide.
Migration statistics indicate that 58% of visitors entered through the El Amatillo border, 27% via El Poy, and 5% through El Salvador International Airport.
Through its sustained efforts to diversify tourism and improve visitor experiences, El Salvador continues to position itself as one of the most attractive and dynamic destinations in Central America, especially for regional travelers seeking culture, adventure, and hospitality.
