The revitalization of San Salvador’s historic center continues to accelerate, with private investment reaching $25 million so far in 2025, according to the Historic Center Planning Authority (APLAN). The figure represents a $5 million increase in just four months compared to the $20 million reported in May. “Thanks to all the private investment we are managing through our one-stop window, we have nearly $25 million this year,” said Adriana Larín, APLAN’s director.
Since its creation in 2023, APLAN has registered a cumulative $170 million in investment across 80 blocks declared as tourist and cultural areas. This year alone, 30 new businesses of both Salvadoran and international capital have opened in the area, with gastronomy standing out as the leading sector. Between July and August, seven new restaurants were inaugurated, including Taquería Los Sánchez, which invested $360,000 in a new location near the Excuartel market. Other additions include La Espada, funded by Salvadorans in Spain with $180,000, Maestro Taquero with $87,000, Café del Centro with $125,000, and Pastelo, an artisanal pastry shop with $85,000.
International investors are also expanding the culinary scene. Thai Bubble, operated by U.S. and Thai partners, opened with $165,000 in investment, while the Yolé ice cream franchise joined the district with $100,000. These ventures highlight how food and beverage businesses are driving the transformation of San Salvador’s historic heart, reinforcing its role as both a cultural landmark and an economic hub.