Fernando Llort y Árbol de Dios, the iconic cultural brand representing the legacy of one of El Salvador’s most influential artists, has formally entered the European market. This milestone was achieved through an agreement between PromoITSA, a Milan-based marketing house led by Salvadoran entrepreneurs René Merlos and Óscar Estrada, and the brand’s representatives.

Supported by the National Commission for Micro and Small Enterprises (CONAMYPE) and its Export Unit, this initiative is part of a national strategy to showcase Salvadoran art and MSME products worldwide. “This agreement represents the diaspora’s commitment to not forget our roots and turn them into an economic engine. We are proud to represent a brand that not only sells art but also conveys identity,” said Merlos.

Estrada emphasized that Llort’s work has the authenticity, soul, and rich history needed to resonate in Europe. PromoITSA is already in talks with galleries, boutiques, and cultural spaces in Milan, Barcelona, Lisbon, and Brussels to incorporate Latin American art into commercial, corporate, and interior design environments.

The partnership also opens opportunities for exhibitions, traveling shows, and corporate collaborations featuring original pieces or licensed designs from the Fernando Llort brand. PromoITSA’s operations are part of El Salvador’s Trading Houses network, which currently includes 24 houses worldwide promoting nostalgic products, handicrafts, leather goods, and indigo-based creations.