El Salvador’s Vice President, Félix Ulloa Jr., visited Las Vegas to meet with hospitality leaders, including Philippe Ziade, CEO of Growth Holdings, and Steve Escalante, President of International Business Development. The meeting took place at the new Otonomus Hotel, Ziade’s latest investment, which blends technology, personalization, and modern design.

Joined by Consul General Silvia Romero, the Vice President discussed investment opportunities in El Salvador, especially in the eastern region and projects like Surf City II. “We’re aligned with President Bukele’s strategy to boost tourism and economic growth,” he said.

They also reviewed the country’s growing tourism profile, thanks to events like Miss Universe and international surf competitions. Ulloa highlighted that El Salvador is now “the safest country in the Western Hemisphere,” with over 950 days without homicides, and was recently included in the U.S. Global Entry program.

Digital assets were also on the agenda. “El Salvador is leading in digital innovation with our Digital Assets Law,” said Ulloa, who connected the investors with Juan Carlos Reyes, head of the National Commission of Digital Assets.

The meeting, also attended by South Korea’s Honorary Consul Joe Campos, opened new opportunities for cooperation in tourism, investment, and tech innovation.