Pieces of high cultural value by renowned Salvadoran artists Fernando Llort and Margarita Llort will be showcased virtually to European buyers, galleries, concept stores, distributors, and art enthusiasts in a landmark business meeting titled “Discover Art with Identity: Fernando Llort & Margarita Llort Enter the European Market.”

The event will take place on June 2, 2025, at 6:00 p.m. Italy time (10:00 a.m. in El Salvador) via Zoom, and is organized by Promoitsa Online Hub, the commercial arm of El Salvador’s National Commission for Micro and Small Enterprises (Conamype) in Italy.

“This is not just another event. It is the beginning of a new chapter where Salvadoran identity-based art starts to position itself in Europe not only as cultural expression, but as an exportable offer of high value. Its entry into the international market is no longer a possibility, but an imminent reality,” said René Salvatore Merlos, CEO of Promoitsa Online Hub.

The business meeting aims to create direct commercial links between European stakeholders and Salvadoran artisans inspired by two cultural pillars: Fernando Llort, a leading figure in Latin American naïve art, and Margarita Llort, a pioneer in contemporary stained glass.

The session will be moderated by international speaker Óscar Estrada, whose experience in Belgium, France, Italy, Spain, and the United States will offer a global perspective on the artistic, cultural, and commercial significance of the showcased pieces.

“It’s not just about handicrafts. It’s about transmitting identity, color, spirituality, and resilience through every piece,” shared Karla Portillo, operations director at Promoitsa. “This business roundtable is a new bridge between El Salvador and Europe.”

The initiative is supported by the Consulate General of El Salvador in Milan, led by Consul Vidal Tobar, a key figure in promoting Salvadoran talent abroad and strengthening the diaspora’s economic and cultural ties in Italy.

Participation in the event is free, with prior registration required through the official channels of Promoitsa and Conamype. The event will be streamed live, enabling real-time interaction between participants across continents.