El Salvador’s thriving tourism sector is attracting growing interest from both local and international companies, particularly in coastal areas like Surf City 1 in La Libertad. According to Tourism Minister Morena Valdez, the country is experiencing a “tourism boom” that is fueling investment and boosting the national economy—especially within the surfing industry.

“More companies are exploring opportunities to invest in El Salvador. We’re investing in surfing. We’re experiencing a boom not only in the tourism sector’s value chain, but also in the surf industry’s value chain,” Valdez stated.

Surf City 1, known for hosting international surf competitions, has become a magnet for tourists and investors alike. Local businesses are reporting significant growth, particularly in the production of surfboards. Papaya, the only surfboard manufacturer in the country, has recently partnered with three globally recognized surfing companies to meet the rising demand brought on by high-profile events like the Surf City El Salvador ISA World Longboard Championship, taking place from April 25 to May 2, 2025.

The championship has already produced a noticeable economic impact. Hotel occupancy in the Surf City area has reached 100%, and nearby restaurants are reporting a 30% increase in sales. “Although it’s a great challenge, it’s also a great satisfaction to hear from national entrepreneurs benefiting from this growth,” the minister noted.

Beyond La Libertad, the government is promoting tourism development across the country, including the coastal and marine zones, the Historic Center of San Salvador, and other key national destinations. Valdez emphasized that this surge in tourism is contributing meaningfully to El Salvador’s economic reactivation. “We are reactivating the country’s economy; we can’t do it overnight, but it’s clear that we are on this path,” she affirmed.