Under the leadership of President Nayib Bukele, El Salvador continues to position itself as a hub for business innovation and investment. As part of its strategy to boost economic growth, the Office of the Presidency organized the Parents and Children Business Meeting 2025, bringing together top business leaders from Latin America.

The event highlights the government’s commitment to fostering a business-friendly environment, attracting foreign investment, and integrating cutting-edge financial technologies. El Salvador has become a regional leader in economic modernization, particularly through its pioneering adoption of Bitcoin as legal tender and the creation of incentives for local and international entrepreneurs.

Among the attendees was businessman Carlos Calleja and his father, representing Súper Selectos, El Salvador’s largest supermarket chain. His participation underscores the government’s inclusive approach to engaging with key industry players, regardless of past political affiliations.

Calleja’s company has significantly expanded in Central America and was one of the first to integrate Bitcoin payments, aligning with the government’s push for financial innovation. Additionally, Súper Selectos has promoted corporate social responsibility initiatives, supporting education, community development, and local producers.

The Parents and Children Business Meeting 2025 provided a platform for national and international leaders to discuss the role of family and social responsibility in business, reinforcing El Salvador’s commitment to sustainable and forward-thinking economic policies.