A high-level delegation from the U.S.-based company ROKiT has arrived in El Salvador to explore the country’s potential for business expansion and project implementation. The visit marks a significant step in ROKiT’s plans to establish a logistic center for the production and export of carbonated beverages and other manufactured goods. Additionally, the company has shown interest in El Salvador’s renowned coffee industry and residential projects.

ROKiT, known for its diverse portfolio spanning food and beverages, real estate, technology, telecommunications, and cinematography, currently operates in the U.S., Albania, Kosovo, Montenegro, and North Macedonia. Their exploration of El Salvador as a potential hub for new ventures underscores the country’s growing appeal as a business-friendly destination.

The delegation’s visit was facilitated by the Consulate General of El Salvador in Los Angeles, California, which organized meetings with key government institutions to provide ROKiT with essential insights and support. The agenda includes discussions with Miguel Kattán, Secretary of Trade and Investment, as well as representatives from El Salvador’s Investment and Export Promotion Agency (INVEST), the Ministry of Economy, and the Ministry of Housing. Meetings with local businesses are also planned to explore private sector collaboration.

“We are excited about the opportunities El Salvador offers,” said Jan S. Kluth, ROKiT’s CEO, who is accompanied by Alden Lewis, the company’s Chief Technology Officer. “We have discovered an interesting potential here.”

Adriana Mira, Vice Minister of Foreign Affairs, welcomed the ROKiT delegation, highlighting the country’s favorable business climate. “Thanks to our economic diplomacy efforts, this visit is possible. The delegation is impressed by the security and business environment in the country. They will also have the chance to experience our tourism and learn about our legal stability and investment facilitation.”

The visit reflects El Salvador’s commitment to attracting foreign investment and fostering economic growth through strategic partnerships.