Sixty-five tourism entrepreneurs in El Salvador completed the “Tourism 360°” training program, designed to boost their digital content creation skills and competitiveness. Organized by the Government of El Salvador, the program focused on digital marketing, social media trends, and using tools like drones and editing software to enhance tourism services.
“This initiative equips entrepreneurs with essential tools to elevate their businesses and meet client expectations,” said Paul Steiner, president of CONAMYPE, which collaborated with the Ministry of Tourism to deliver the program.
Supported by KOICA, UNDP, and El Salvador’s Agency for Cooperation (ESCO), the training emphasized innovation and market visibility. ESCO Director Karla de Palma highlighted the program’s role in empowering entrepreneurs and driving sector growth.
The initiative marks a step forward for El Salvador’s tourism industry, preparing entrepreneurs to thrive in a digital and competitive market.