El Salvador is making it easier than ever to invest in its burgeoning tourism sector. The country has introduced the El Salvador Tourism Doing Business Investment Guide, a comprehensive tool designed to highlight key investment opportunities in the tourism industry. The guide, a collaborative effort between the United Nations World Tourism Organization (UNWTO) and Agenda CAF, aims to assist the private sector in making informed decisions.
According to Natalia Bayona, Executive Director of UNWTO, the guide also emphasizes the five countries leading investments in El Salvador: Panama, the USA, Spain, Colombia, and Honduras. Bayona noted that under the leadership of President Nayib Bukele, the government has significantly enhanced legal security, improved the investment climate, and upgraded public infrastructure. These efforts have contributed to a substantial rise in tourism investments across the country.

President Bukele reflected on the nation’s transformation, stating, “Five years ago, we began a path of transformation. Today, we are a stable, safe, and competitive destination for international investment.” In 2023, El Salvador saw a remarkable 40.4% increase in international tourist arrivals compared to pre-pandemic levels, leading the global recovery of tourism. Additionally, the country’s foreign direct investment (FDI) surged by 344%, attracting USD 730 million.



With this new guide, El Salvador is presenting a wealth of opportunities for global investors, reinforcing its position as an emerging leader in the tourism sector. Discover more about the opportunities the country has to offer through the new Tourism Investment Guide.
For more information, visit: Investment Guide.