El Salvador is rapidly emerging as a prime destination for investment in the surf industry, attracting the interest of athletes who are also entrepreneurs. According to the Ministry of Tourism (Mitur), the global surf industry generated approximately $4.2 billion in 2023, demonstrating an annual growth of 4% and highlighting its significant economic impact.

Key investment opportunities are being identified in areas such as hotels, tourist transportation, food services, specialized offerings, and surf-related merchandise. To capitalize on this potential, Minister Morena Valdez announced plans to host business meetings during the upcoming ISA World Masters Championship, scheduled from October 18 to 24. “El Salvador is increasingly seen as a safe and attractive destination for investment and living,” Valdez noted, emphasizing the strong interest from both national and international surfers.

The event will feature collaboration with various government institutions, including Invest, the Ministry of Economy, and the Salvadoran Tourism Corporation, to effectively engage potential investors.

Surf City 1 in La Libertad is at the forefront of this investment wave, already welcoming 30% of the country’s international tourists. Valdez highlighted that this area has generated over 300 jobs and is witnessing a surge in brand interest due to its thriving visitor flow. “We want to encourage investment not just in Surf City 1 but also in Surf City 2 and other regions,” she added.

Furthermore, the Historic Center of San Salvador is gaining traction as an attractive business location, with several new restaurants opening, reflecting the area’s growing appeal to investors.

Minister Valdez reaffirmed the government’s commitment to fostering investment in the surf sector, which continues to play a crucial role in El Salvador’s economic development.