In a testament to its enduring place in Salvadoran culture, coffee consumption within the country has surged by 8.2%. This increase, evident in the bustling coffee shops and the array of brands adorning supermarket shelves, marks a significant trend.
During the 2022/2023 harvest alone, coffee consumption soared to 564,833 quintals, underlining its integral role in Salvadoran daily life. From kickstarting mornings to punctuating work meetings and accompanying afternoon pastries, coffee has seamlessly woven itself into the fabric of Salvadoran customs, impacting both economic dynamics and environmental sustainability through its cultivation.
Carolina Padilla, President of the Salvadoran Coffee Council (ISC), highlighted the deep-rooted history of coffee consumption in El Salvador, spanning over two centuries. Speaking to “Diario El Salvador,” Padilla revealed an 8.2% uptick in coffee consumption by the close of the 2022/2023 harvest.
Padilla elaborated that during the 2020/2021 harvest, national coffee consumption totaled 522,244 quintals, marking a 6% increase from the previous harvest. By the 2022/2023 period, this figure surged to 564,833 quintals of gold.
“The fact that 88% of Salvadorans consider coffee as part of their basic necessities speaks volumes about its role in ensuring food security,” remarked Padilla.
Examining consumption trends, Padilla disclosed that according to a 2021 study, 66% of Salvadorans consume two cups of coffee daily, while 39% opt for just one cup. Moreover, 79% prefer their coffee with a mild intensity, with 51% enjoying it at home, often in the company of family or friends.
Highlighting the economic impact of coffee, Padilla emphasized its significance across various sectors. “We’re witnessing a surge in coffee shops opening doors and entire supermarket aisles dedicated to coffee, predominantly featuring local brands. This reflects the momentum behind roasted and ground coffee,” she explained.
Regarding coffee preferences, Padilla noted that 46% favor ground coffee, 37% opt for instant, and 17% indulge in both varieties. Notably, over the past two years, 30% of the national coffee production has remained within the country, showcasing a growing preference for domestic consumption despite the historical acclaim of Salvadoran beans in international markets.
As Salvadorans continue to embrace their homegrown brew, the rise in coffee consumption not only reflects changing tastes but also underscores the enduring significance of this beloved beverage in Salvadoran society.