El Salvador, known for its stunning natural beauty and vibrant culture, is experiencing a boom in domestic tourism. According to the Salvadoran Tourism Institute (ISTU), popular destinations from January to August 2023 include Sunset Park, Balboa, Cerro Verde, Apulo, Amapulapa, and Los Chorros.
The Ministry of Tourism (Mitur) reports that approximately 7.1 million people have visited the country’s public tourist, cultural, and natural sites, as well as its protected areas, by August of this year. These figures highlight the sustained growth of tourism in El Salvador, offering safe and welcoming spaces for both national and international visitors.
This surge in domestic tourism can be attributed to the government’s security measures, which have enabled Salvadorans to enjoy healthy and secure leisure spaces. Morena Valdez, the Minister of Tourism, emphasized the importance of safety in tourism, noting, «Security is paramount, and tourists recognize that. It’s incredible how El Salvador has become a trendy destination and a central hub in the region for multi-destination travel.»
Valdez also expressed optimism about the sector’s outlook, stating, «The entire year will be a good season for the tourism sector.» Notably, January, April, and June have seen the highest influx of visitors to the country.
«The tourist doesn’t just take a tour; they experience cultures and identities,» added the Mitur Secretary.
Furthermore, this surge in tourism has piqued the interest of entrepreneurs, with a 20% increase in investment interest for tourism projects. The government is actively working on various tourism infrastructure projects, including the upcoming inauguration of Puerta del Diablo later this year, as well as the renovation of Boquerón and Cerro Verde.
According to the Salvadoran Tourism Institute (ISTU), statistics show that 2.7 million visitors have already explored recreational parks managed by the institution in the current year. In August alone, 279,565 tourists flocked to ISTU parks. The top destinations were Sunset Park with 90,665 visitors, Balboa with 72,084, Cerro Verde with 34,112, Apulo with 33,325, Amapulapa with 31,306, and Los Chorros with approximately 26,204 visitors.
In addition to the thriving domestic tourism, international tourism continues to show promise. By August 2023, Mitur reported 2.2 million international visitors, a 25% increase compared to 2019. These tourists are spending an average of $170 per day.
The top sources of international tourists are the United States (45%), Guatemala (23%), and Honduras (15%), with arrivals also coming from Canada and Europe. Transportation-wise, 56% of tourists arrive by air, while 44% choose to travel by land.
Tourism Driving Employment
Minister Valdez highlighted the increasing job opportunities in the tourism sector, stating, «According to our statistics, we are set to generate around 300,000 jobs, both direct and indirect, by the end of this year.» She also mentioned that discussions with the private sector are underway to address the country’s growing demand for tourism services. «Hotels are operating at 80 to 90% capacity every day, not just on weekends, which means we need more personnel and infrastructure,» she added.
Top 5 Destinations
- Sunset Park: This amusement park is emerging as one of the most visited destinations, attracting 90,665 tourists.
- Balboa: With 72,084 visitors, Balboa Park is a top choice for both locals and foreigners.
- Cerro Verde: This destination has welcomed 34,112 tourists by August and remains a favorite among visitors.
- Apulo: Around 33,325 people have visited the lake, thanks to the enhanced security in the area.
- Amapulapa: Positioned as one of the most visited vacation spots, Amapulapa records 31,306 visitors by August.
El Salvador’s thriving tourism industry not only promises economic growth but also provides locals and visitors with a rich cultural and natural experience. As investment and development in the sector continue, the country’s appeal as a tourist destination is set to soar even higher.