El Salvador has been chosen as the host for the prestigious Centroamérica Travel Market 2024, according to Morena Valdez, the Minister of Tourism. The decision to hold this significant regional tourism event in the country is a testament to the newfound levels of security and the positive outcomes achieved in the tourism sector.
The announcement was made during the ordinary meeting of the Central American Tourism Council (CCT) and the board meeting of the Central America Tourism Promotion Agency (CATA), both of which took place in San Salvador.
“We will be the hosts of Centroamérica Travel Market 2024, which is also important for our country because it solidifies our position as the regional hub for important conferences and events. This fair gathers key wholesalers from the United States, Canada, Europe, and the region,” stated Minister Valdez.
According to official information, the fair is scheduled for April 16th, 17th, and 18th, 2024, with the goal of promoting tourism development in Central America. It will mark the beginning of an innovative approach to diversification, marketing, advertising, and commercialization of the region in Europe and the United States.
“For the second time during President Nayib Bukele’s term as the president pro tempore of the CCT, we take on the commitment to lead regional tourism integration. El Salvador is setting an example of transformation in many areas, especially in tourism, and we are confident that we can offer a new vision of multi-destination tourism for the region,” affirmed Minister Valdez.
Morena Valdez emphasized that the cornerstone of these advances in tourism lies in the security achieved during the current administration. “El Salvador has rewritten its history in terms of security, and this has had a significant impact on the increase in tourism in the country,” she noted.
During the CCT and CATA meetings held yesterday, tourism ministers from across Central America, accredited representatives, and technical experts came together to continue collaborative efforts to enhance the positioning and promotion of the multi-destination region.