Central America Unites: Minister Morena Valdez Drives Multi-Destination Tourism Agenda.

Today, Morena Valdez, the Minister of Tourism of El Salvador and the Pro Tempore President of the Central American Tourism Council (CCT), is at the helm of the 126th regular meeting of the CCT and the 70th meeting of the Board of Directors of the Central America Tourism Agency (CATA), both being held in San Salvador.

The 126th regular meeting of the CCT and the 70th meeting of the CATA see the participation of tourism ministers from Central America, accredited representatives, and experts from the region. The goal is to jointly strive for the promotion and positioning of the region’s multi-destination tourism offerings.

“The potential of Central America as a sustainable and inclusive multi-destination is immense, as long as we think of it collectively. With approximately 4 billion people worldwide seeking places to create unforgettable experiences, we, as a region, have it all,” remarked Minister Morena Valdez. She further stated, “The tourism industry in El Salvador now accounts for 10% of our Gross Domestic Product (GDP), a notable increase from the 5% it represented when we took office in 2019.”

Under the leadership of Minister Morena Valdez and the efforts of the Government of Nayib Bukele, El Salvador is showing a remarkable dedication to the growth of the tourism sector. The willingness to collaborate at a regional level, as seen in the ongoing meetings of the CCT and CATA, underscores the commitment to positioning Central America as a sought-after, diverse, and sustainable destination for travelers around the world.

As these collaborative efforts continue to gain momentum, El Salvador is poised to not only enhance its economic landscape but also offer travelers an array of enriching experiences against the backdrop of its natural beauty and cultural heritage. The nation is indeed paving the way for a stronger, united, and thriving tourism industry across Central America.