Exploring New International Markets: El Salvador’s Coffee Making Waves.

To showcase Salvadoran coffee, a recent meeting between Salvadoran Ambassador Guillermo Rubio and Keshav Dev, the CEO of Devan’s South Indian Coffee & Tea, took place in India. Also in attendance were Steven Ramírez, the economic advisor from the Salvadoran Ministry of Foreign Affairs in India, and barista Siddhant Keshav.

This encounter is poised to expand El Salvador’s export offerings and foster fresh trade relations between Salvadoran coffee growers and potential Indian buyers, according to the Salvadoran diplomat. The meeting also featured a tasting session of Pacamara and Bourbon coffee varieties, both of which have gained international acclaim.

The allure of Salvadoran coffee has reached even further, with the Ambassador of El Salvador to China, Aldo Álvarez, highlighting China’s growing interest in the country’s coffee. This positive trend has led 13 coffee companies to register for the sale of Salvadoran coffee in the Asian giant.

During his visit to China, Ambassador Álvarez engaged with various sectors to strengthen and capitalize on the potential of the relationship. Negotiations for a Free Trade Agreement (FTA) with China were also on the agenda, aligning with Álvarez’s new export strategy for Chinese markets.

In another success story, Salvadoran coffee stood out at Expo Café Uruguay 2023, a significant event in the South American country. At this expo, Salvadoran coffee was sampled and admired by Uruguayan consumers, capturing the attention of attending brands. Moreover, the coffee was chosen for use in the Latte Art 2023 competition during the event.

Even European markets have embraced the promotion of Salvadoran coffee. Collaborating with the Bilateral Chamber of Commerce El Salvador-Netherlands, the government orchestrated an event to introduce Salvadoran coffee to the Netherlands through Lupi Coffee and Persian Coffee.

This event provided participants with insights into the unique qualities of Salvadoran coffee, a crucial step in positioning it within the Dutch market.

Notably, from January to July of this year, El Salvador exported $120.5 million worth of coffee and 523.85 million quintals of the “grano de oro,” according to the Central Reserve Bank (BCR). The primary consumers of Salvadoran coffee during the first half of the year were the United States, Canada, Germany, Belgium, Italy, Japan, and Australia.

As the government and coffee producers collaborate to enter and conquer new international markets, the fragrant and flavorful coffee of El Salvador continues to leave its mark on the global stage, satisfying coffee connoisseurs across continents.