More international companies are exploring the possibility of increasing their purchases of Salvadoran coffee due to the quality of its beans. One of them is the Italian company Lavazza, which recently arrived in the country to learn more about the local coffee sector.
In this initial meeting, the Vice Minister of Foreign Affairs, Adriana Mira, met on Monday with representatives of Lavazza, one of the largest coffee traders in that European nation, with the purpose of continuing to strengthen the national coffee industry.
According to the Foreign Ministry, in this approach, joint work opportunities were explored that contribute to continuing to improve local production processes, in accordance with international standards, as well as expanding business relations with said company.
«The coffee industry is extremely important to us because it is part of our history, culture, and life. For this reason, having this space and addressing the possibilities of collaboration with this organization with a recognized track record is of great interest,” said Mira.
In this regard, Lavazza’s director of sustainability, Verónica Rossi, expressed the organization’s availability to work hand in hand with El Salvador on collaboration and trade initiatives.
In this sense, one of the areas that is expected to be strengthened with the assistance of this company is that of sustainable production practices, an axis to which the government of President Nayib Bukele maintains a strong commitment.
«We can find common ground and take initiatives that allow us to improve the business. We can provide technical assistance and training to producers and baristas in El Salvador. There are many opportunities,” said the Italian representative, who added that the company is already a client of Salvadoran specialty coffee and that they hope to increase the purchase amounts.
On the other hand, the Foreign Ministry reported that the company already maintains cooperative relations with the country through the donation of machinery for the training of baristas at the Salvadoran Coffee Council (CSC).