First Lady Gabriela de Bukele signed a new agreement with the World Tourism Organization (UNWTO) to strengthen family-focused tourism in El Salvador through specialized training for professionals in the sector. The initiative aims to improve service quality and ensure that families visiting the country enjoy safer, more inclusive, and welcoming experiences.
The training will be offered to both public and private sector workers, ensuring that the highest standards of hospitality are implemented across national destinations. The program is part of the government’s broader vision to enhance tourism quality under the framework of the Family Friendly Seal, recently launched in Madrid, Spain.
Through this certification, tourists will be able to identify spaces—such as hotels, restaurants, and parks—that meet the Family Friendly Seal standards, reflecting El Salvador’s commitment to placing families at the center of national development.
This initiative aligns with President Nayib Bukele’s strategy to consolidate El Salvador as a global benchmark in sustainable and family-oriented tourism, while empowering local workers through international cooperation and education.