El Salvador is gaining growing attention on the global tourism map, thanks to the efforts of President Nayib Bukele’s administration to position the country as a top international destination.
As part of this strategy, a group of tour operators and travel media representatives from the United Kingdom recently visited El Salvador to explore its diverse tourism routes and attractions, aiming to promote them in the UK market.
The visit was coordinated by El Salvador’s Embassy and Consular Mission in the UK, in collaboration with CORSATUR. It included participants from renowned travel media and agencies such as Wanderlust Travel Media, LatAmTravelist Media, Latin Routes Limited, Select Latin America, Linger Travel, Steppes Travel, and World Odyssey.
Ambassador Diana Vanegas emphasized that this initiative is part of the Economic Diplomacy strategy led by the Ministry of Foreign Affairs, aimed at promoting El Salvador as a global tourist destination. “We dedicated the first half of the year to organizing the Fam Trip, identifying tour operators and travel magazines, and arranging logistics to ensure these specialists could come and experience the full tourism potential of our country,” she said.
The UK delegation toured key destinations including the Historic Centers of San Salvador and Santa Ana, Surf City, Los Volcanes Complex, archaeological sites like Joya de Cerén, and the scenic Ruta de Las Flores. The visit also builds on previous promotional efforts, such as the El Salvador, Land of Hosts tourism event held last year.