The Historic Center of San Salvador has seen significant growth in 2024, attracting $136 million in investment, particularly in private projects for restaurants, cafes, and gift shops. Adriana Larín, General Director of the Historic Center Authority, shared this achievement in a recent interview with the state channel.

Larín highlighted that 450 projects were processed through the one-stop shop, with 80 of them advancing to the execution phase. She also mentioned that the investment momentum is expected to continue, with $3 million estimated to be invested in January 2025 alone, a month which is expected to see over 1,000 user services.

The official also pointed out notable successes, such as the high demand for rooms at the newly opened Cardedeu Hotel and a 50% increase in sales at local restaurants in December. Additionally, the Llaollao store, a Spanish frozen yogurt franchise, reported the highest sales volume globally during the Christmas season. The store, which opened in November 2024 with an investment of $250,000, has quickly become a local favorite.

Construction has already begun on a new complex of five apartment towers near Parque Cuscatlán. These towers, developed by Grupo ECON and Inmobiliaria Puntto, are expected to offer 36 apartments per tower, with prices starting at $120,000.

Looking ahead to 2025, Larín revealed that more businesses are set to open in the Historic Center, including a new branch of Helados Sarita, Mayan Gifts, Café del Centro, and Wendy’s. In addition, the National Commission for Micro and Small Business (Conamype) will open an interactive art museum and craft sales store.

With over 1.4 million visitors recorded in 2024, the Historic Center Authority estimates that these investment projects will generate 16,000 direct and indirect jobs, contributing to the continued revitalization and economic growth of the area.