This week, the Government of President Nayib Bukele will launch the «Tourism Doing Business: Investing in El Salvador» guide, designed to showcase the country’s business and economic development opportunities. The guide aims to attract investment, promote sustainable growth, and position El Salvador as a key destination for tourism-related ventures.
According to Minister of Tourism, Morena Valdez, El Salvador will be the first Central American country to release such a guide, making it a pioneer in the region. «We are one of the first countries in Central America to launch this investor’s guide, and we will be the 16th worldwide,» she explained.
The guide highlights promising sectors for tourism investment, such as ecotourism, sun and beach, nature, and adventure tourism. It also emphasizes improvements in security, the availability of skilled labor, and the country’s commitment to sustainability and resilient tourism development.
The guide was created with the support of the CAF – Development Bank of Latin America and the Caribbean, and UN Tourism. The launch will feature the participation of Natalia Bayona, Executive Director of UN Tourism, and Gustavo Santos, Regional Director for the Americas, who arrived in El Salvador on December 2.
Minister Valdez noted, “For the first time in our administration, we will be receiving UN Tourism officials to confirm the progress we’ve made in El Salvador and why we are one of the top five countries to have grown the most post-pandemic.”
El Salvador joins a select group of countries, including the Dominican Republic, Colombia, Ecuador, and others, that have developed similar investment guides with the support of UN Tourism.